"Where we're headed," Marcus said on an investor call Thursday, "is the ability of customers to access the complete video product without having to rent a set-top box from us, whether they use a Roku or another [Internet Protocol]-enabled device."
Ultimately, TWC customers will be able to get all the same channels through the app that they currently get through their physical set-top box. While some companies may envision keeping the box around while also offering a streaming app, TWC believes it could save a lot of money by not having to pay for and rent out boxes at all (not to mention the time-consuming installation service that comes with it).
Through the app, customers will eventually be able to buy not just their traditional cable line-up but also modified bundles targeted at the cord-cutters among us, Marcus said. He also ruled out the company's participation in a major upcoming airwaves auction, putting to rest (at least for one company) rumors that cable firms may soon move en masse into providing cellular service.