The new "Star Trek" will be the "first original series developed specifically for U.S. audiences” on the service, which costs $5.99 a month and offers current and past CBS series on demand, as well as the ability to stream live television from a subscriber’s local CBS station.
The move follows a pattern set by large digitally native streaming services like Netflix, Hulu, and Amazon Prime, which have all invested heavily in creating exclusive content to lure new viewers.
Netflix in particular has made a point of reviving canceled properties with passionate fan bases, like "Arrested Development" and a recently announced "Gilmore Girls" revival. With "Star Trek’s" nearly 50-year history that spans television and film, an exclusive series could be a game changer for CBS All Access.
Under director J.J. Abrams and co-writer Alex Kurtzman, recent films in the "Star Trek" franchise have sought to broaden the series’ appeal with newcomers — a strategy that could prove decisive as CBS All Access tries to make inroads with a wide digital audience. The new "Star Trek" show is being produced by Kurtzman.
While CBS has been cagey about subscriber figures, streaming services from traditional broadcasters have faced an uphill battle to compete with established online services, some of which already have tens of millions of subscribers.
Making Trekkies subscribe to All Access to go where no man has gone before could help CBS close the gap.