Yes, you hear a lot of moaning about the iPhone’s battery life, but guess why? Because people keep buying the things anyway. To the vast majority of iPhone buyers, a shortage of power is an annoyance, but not a deal-breaker. If Apple stopped making the prettiest phones, that would be a deal-breaker.
“I have my own theory about why decline happens at companies,” Jobs told me: They make some great products, but then the sales and marketing people take over the company, because they are the ones who can juice up profits. “When the sales guys run the company, the product guys don’t matter so much, and a lot of them just turn off. It happened at Apple when [former CEO John] Sculley came in, which was my fault, and it happened when [former CEO Steve] Ballmer took over at Microsoft.”