The ride-booking company will pay $28.5 million to settle charges that its marketing and in-app information misled consumers about how safe the service was. Uber claimed to use phrases such as “safest ride on the road,” and “industry-leading background checks,” but did not check Uber drivers against the national sex-offender registry or employ fingerprint identification, the lawsuits alleged.
Uber was also accused of failing to apply the “safe rides fee,” that it charges consumers toward vehicle safety inspections and driver training.
As part of the settlement, Uber will rename the “safe rides fee,” — it will now be called a “booking fee.” And it’s also committing not to use as many superlatives in describing its safety features.
The proposed settlement, which must be reviewed by a judge before becoming final, covers all Uber customers — including its foreign users — who took a ride in a U.S.-based Uber between Jan. 1, 2013, and Jan. 31, 2016. The money will be refunded to consumers’ credit cards or to their Uber accounts.
“We are glad to put these cases behind us and we will continue to invest in new technology and great customer services so that we can help improve safety in our cities,” Uber said in a statement.
The two cases are Philliben v. Uber Technologies and Mena v. Uber Technologies. They were filed in a federal court in California.