Amazon.com founder Jeff Bezos stands next to a copper exhaust nozzle to be used on a space ship engine during a media tour in March of Blue Origin, the space venture he founded. (Donna Blankinship/AP)

Opening the doors to his space company to the media for the first time last month, Jeff Bezos said he had kept the company so quiet and secretive for a simple reason: “We’ll talk about Blue Origin when we have something to talk about.”

Now Bezos is talking — and tweeting.

The billionaire founder of Amazon.com (and owner of The Washington Post) not only announced ahead of time that his space company would launch a rocket on Saturday, but he live-tweeted it, giving his followers a play-by-play of the event, and a few inside glimpses.

Saturday’s liftoff from Blue Origin’s launch site in West Texas was the third consecutive time the company has launched and landed its reusable New Shepard suborbital vehicle, which consists of a rocket and a capsule designed to take astronauts just past the edge of space.

Jeff Bezos' Blue Origin completed its third successful unmanned rocket launch and safe landing with the same vehicle it used during previous tests. (Amazon's founder and CEO, Jeffrey P. Bezos, is also the owner of The Washington Post.) (Blue Origin)

While the company has yet to fly any humans — Bezos said that test flights with humans are probably a year away — it has now demonstrated that its rocket can fly repeatedly. Bezos, and others, believe that is a key step toward lowering the cost of spaceflight, and therefore making it more accessible.

[Jeff Bezos pulls back the curtain on his plans for space]

Typically the first stages of rockets are discarded after each use. But Bezos and SpaceX’s Elon Musk are developing technologies to land the first stages vertically, using the engine thrust to slow them down. The United Launch Alliance is also working to recover the engines of its new rocket.

During the media tour of the company’s headquarters in Kent, Wash., it was clear that Bezos is immensely passionate about space — its technical aspects, its future and past. He was loquacious, conversing fluently about the nuances of rocket engine designs with his engineering staff. He talked about his plans to take tourists to space by 2018, and eventually help open up deep space to the masses. He laughed repeatedly and went over the scheduled time, saying he was enjoying talking about one of his favorite subjects.

“It’ll just be an incredibly fun, inspiring part of humanity’s future to go exploring the solar system,” he said. “Who wouldn’t want to do that? Sign me up.”

The expansiveness was in stark contrast to the way the company had for years kept nearly everything about its operations under wraps. In the past, it didn’t discuss tests ahead of time. And even successful launches weren’t announced until about 24 hours later, with sleek, produced videos to go along with the news release.

But in his live-tweeting Saturday, Bezos not only chronicled the launch and landing, but also showed how the company paints a turtle on the capsule to commemorate each successful launch. He even tweeted a picture of a pair of new cowboy boots with the company’s motto printed on them.

That motto is “Gradatim Ferociter,” loosely translated to “Step by Step, Ferociously,” which captures the ethos of the company to move methodically toward its goals. That’s also why it uses the symbol of a tortoise, which moved slowly but still crossed the finish line ahead of the hare.

While the tweeting gave some insight into the launch, it wasn’t a live stream of the event, something SpaceX provides for its launches. Nevertheless, here’s a rundown of some of Bezos’ tweets: