The Obamaworld-social media industry mind meld continues: White House strategic communications adviser Rachel Racusen is leaving to join Snapchat as director of communications, based in New York City.
Racusen, who has done two separate stints in the White House communications office (working at MSNBC in between), finished up work at 1600 Pennsylvania Ave. on Tuesday and will start her new job Sept. 19. Over the past year, Racusen has focused on projects aimed at capturing the president’s legacy, from the economy to the environment. Before first joining the White House staff in May 2013, Racusen served as director of public affairs for the Federal Emergency Management Agency for two years and as deputy national communications director for Obama’s reelection campaign.
In her new post, Racusen will lead development of communications strategies for global content and crisis communications as well as Snapchat’s partnerships with media companies that create content for it, known as its Discover feature.
Snapchat spokesman Shannon Kelly wrote in an email that the company is “excited to have her on board” but declined to provide additional details about her role.
Racusen joins a long line of Obama veterans who have found jobs in the tech sector after serving in the government, from former press secretary Jay Carney (Amazon) to former senior adviser Dan Pfeiffer (GoFundMe). And Snapchat is a popular White House presence already: Michelle Obama joined the platform in June, about a month after she and the president welcomed Snapchat chief executive Evan Spiegal and with his now-fiancee, Miranda Kerr, to the Nordic state dinner.