Kiernan's campaign got a huge boost Monday when Reid Hoffman, co-founder of LinkedIn and CrowdPac investor, pledged to donate $5 million if the campaign is able to raise $1 million in donations. In a letter Hoffman penned on Medium, the investor wrote that Trump has skirted his obligation to the American people by refusing to release his taxes. "The ingenuity of Kiernan’s proposal is how it gives Trump a strong incentive to act but doesn’t reward him directly for something he should have already done," he added.
Kiernan said in an email that the pledge "really affirmed" that campaigns like his own can catch fire on the Internet. "Reid's contribution has given our campaign a huge amount of earned media that's propelled the campaign into the stratosphere," he said.
Hoffman chose $5 million as the donation in reference to a similar proposal that Trump made in 2012 in which he promised to donate the same amount to charity if President Obama released his college and passport applications and records.
Kiernan's campaign has already raised $134,467 from 1,680 separate pledges as of Wednesday morning. No donation will actually be charged on endorsee's credit cards unless Trump goes through with the transparency request.
The Washington Post reached out to the Trump campaign via email and will update if a response is received.
For Kiernan, the request is personal. "Any service member who has ever held a security clearance has been subjected to a rigorous background check, to include personal finances, affiliations, and drug activity, all for good reason," Kiernan wrote on the campaign's Web page. "I believe that to be the Commander-in-Chief of this group, you should be held to the same standards."