"We couldn't be happier with the initial response to iPhone 7 and iPhone 7 Plus," Apple said in a statement to The Washington Post. "During the online preorder period, initial quantities of iPhone 7 Plus in all finishes and iPhone 7 in jet black sold out and will not be available for walk-in customers."
The jet-black iPhone models only come in the phone's higher storage capacities, 128 GB and 256 GB.
Shoppers may have some luck finding the jet-black phones at carrier stores or other retail stores, such as Best Buy or Target. But you may want to call ahead before you go to the store (or camp out in line) to make sure you can get what you want.
The iPhone 7 and iPhone 7 Plus are also available in rose gold, gold, silver and Apple's other new black finish. The firm said that shoppers will be able to find all of those colors in Apple stores and other retail stores starting Friday.
Those who really want the shiny jet-black finish can still order the phone they want — though it will
require patience. Orders for the jet-black iPhone on Apple's website have shipping dates that push into November.
Apple has said that it will not release preorder sales information for this pair of smartphones, as had been its custom, because it believed that the phones will sell out and that sales will be limited only by its supply.
Skeptics have said that Apple's decision indicates it's worried that the latest phones, which are more of an incremental update than many had hoped, won't sell in the way we've come to expect from Apple. That's a valid concern, given that some may look at the new phones and decide not to upgrade so quickly.
Early statements from the major U.S. carriers, however, indicate that preorders are on pace with past years or better. Verizon Executive Vice President Marni Walden said at a mobile industry conference that iPhone preorders were "business as usual," according to a report from Bloomberg. Meanwhile, AT&T, Sprint and T-Mobile have all said that preorders are higher than for the iPhone 6S; Sprint, a smaller carrier, said preorders were "up more than 375 percent" from the first three days of iPhone sales last year.