“One of the fears of Internet service providers is a patchwork of different state regulations,” said Jeff Kagan, an independent telecom analyst. “It’s much easier to manage and work from one national set.”
The Federal Communications Commission voted to roll back its net neutrality rules in December, arguing that the regulations were unnecessarily restrictive. But many states have said the rules are vital to protecting consumers in an era of rising consolidation among ISPs and media companies.
“The states have a full right to protect their citizens,” said Inslee as he signed the bill, which goes into effect June 6.
In addition to banning ISPs from blocking or slowing Web content, the Washington law prohibits them from speeding up apps and services in exchange for money from developers and website owners.
The legislation differs somewhat from that of its neighbor. Oregon's net neutrality bill, which awaits the signature of Gov. Kate Brown (D), does not impose explicit bans on blocking and slowing down, referred to as throttling, by ISPs. But it requires state officials to take net neutrality into account when contracting with Internet providers for service to government buildings. The same approach has been explored in states such as New York and Montana, whose governors have signed executive orders seeking to use the state's purchasing power as a way to shape ISP behavior.
Broadband industry groups have said that having to treat consumers differently in different states would be painful for Internet providers.
“As we have cautioned repeatedly, we simply cannot have 50 different regulations governing [broadband],” said USTelecom, a major trade association for Internet providers. “It’s time for Congress to step up and enact legislation to make permanent and sustainable rules governing net neutrality.”
Internet providers had pushed hard for the FCC repeal, claiming the rules prevented them from investing in upgrades to their infrastructure. And in rolling back the regulations, the FCC included rules that aim to block states from enacting their own versions of net neutrality.
That puts states and the FCC on a collision course, which many analysts say will lead to a court battle. At the heart of the legal fight will be a question about how far the FCC can go to preempt the states. The FCC declined to comment for this report.