That turns out to be a misnomer. These devices are always “awake,” passively listening for the command to activate, such as “Alexa,” “O.K. Google,” or “Hey Siri.” The problem is they’re far from perfect about responding only when we want them to.
Privacy is the one aspect of Alexa that Amazon can’t afford to screw up. (Amazon's chief executive, Jeffrey P. Bezos, owns The Washington Post.)
Amazon, in a statement, made it sound like the Portland case involved a sequence of events you might expect in a “Seinfeld” episode. It said the Echo woke up when it heard a word that sounded like Alexa. "The subsequent conversation was heard as a 'send message' request. At which point, Alexa said out loud 'To whom?' At which point, the background conversation was interpreted as a name in the customer's contact list."
Amazon also said the incident was rare and it is “evaluating options to make this case even less likely.”
But how often do these devices go rogue and record more than we’d like them to? Neither Google nor Amazon immediately responded to my questions about false positives for their “wake words." But anyone who lives with one of these devices knows it happens.
As a tech columnist, I’ve got an Echo, Google Home and Apple HomePod in my living room — and find at least one of them starts recording, randomly, at least once per week. It happens when they pick up a sound from the TV, or a stray bit of conversation that sounds enough like one of their wake words.
Separating a command out from surrounding home noise — especially loud music — is no easy task. Amazon's Echo uses seven microphones and noise-canceling tech to listen out for its wake word. Doing so, it records about a second of ambient sound on the device, which it constantly discards and replaces. But once it thinks it hears its wake word, the Echo’s blue light ring activates and it begins sending a recording of what it hears to Amazon’s computers.
So what should you do about this? You can mute these devices, which in the case of the Amazon Echo physically disconnects the microphone — until you’re ready to use it. But that partly defeats the usefulness of a computer you can just holler at when your hands are otherwise occupied.
Another approach is to turn off some more-sensitive functions in the Alexa app, including making product purchases via voice. You can turn off the “drop in” feature that lets another Echo automatically connect to start a conversation.
You also have the ability to dig deeper into what’s being recorded. Prepare to be a bit horrified: Amazon and Google keep a copy of every single conversation, both as a nod toward transparency and to help improve their voice-recognition and artificial intelligence systems. In the Alexa app and on Google's user activity site, you can listen to and delete these past recordings. (Apple also keeps Siri recordings, but not in a way you can look up — and anonymizes them after six months.)
The nuclear response is to unplug your smart speaker entirely until the companies come clean about how often their voice assistants over-listen — and what they’re doing to stop it.
Read more from Geoffrey A. Fowler