Look, real talk — who among us has not, in moments of weakness and/or headache-induced distress, put medical symptoms into Google just to confirm that we were, in fact, probably totally dying?
Let that person cast the first stone.
(And then let that person Google "threw out arm casting stone" because that sounds like something that could definitely strain your arm, if you hadn't stretched first.)
The thing is, everyone does this. I mean, almost everyone. Some of us are still old-school, and just call our mothers. But for those who turn to the Internet for all of life's great questions — Why does my tummy hurt? What is the deal with this gross eye thing? [Just insert your own disgusting medical query here] — don't worry. There's help. (So long as you're in Belgium.)
Adweek reports that a DDB Brussels campaign is designed to help people in Belgium who can't stop Googling their own (possibly non-existent) medical problems.
According to Adweek, DDB Brussels purchased Google AdWords for symptoms that users commonly plugged in to the search engine. Because of that, the first result will now read: "Don't Google it, check a reliable source." The ailing Googler will be directed to the gezondheid en wetenschap Web site (Dutch for "Health and Science").
It's worth noting that Google is also testing out the symptom-checking business, experimenting with a video chat feature for medical advice.
We've reached out to DDB Brussels, but haven't yet heard back. We'll update this post if we do.