Frank Underwood’s a pushy guy. So pushy, in fact, that the power-mad politician at the center of the Netflix series “House of Cards” does what most politicians can only dream of doing: He kills a pesky journalist by shoving her into the path of a Metro train.
So what better place to put an ad for a show about D.C.’s favorite bloodsport than inside the subway of its top-ranked public transit system, right? On Metro platforms, right?
And, this being a top-ranked national subway system, those Metro platforms sometimes become so crowded with harried, harassed, stressed-out, power-mad Washingtonians that, as The Montgomery County Sentinel reported in December, real politicians have expressed safety concerns about the crowding.
Ha, ha, ha!
Some people are amused by the TV series’ ads. Some are creeped out. And some are maybe a little of both–like our colleague Ed O’Keefe, who happens to cover politics. O’Keefe was at the Red Line’s Grosvenor-Strathmore station when he spotted the “House of Cards” ad. It shows Underwood (Kevin Spacey) with his sly smile; the tagline says, “A push in the right direction” — nudge, nudge.
O’Keefe admits — after we sort of forced him to — that he was looking over his shoulder.
The campaign — 45 ads in Metro stations and 200 ads on train cars — is expected to run for about four weeks, Metro spokeswoman Sherri Ly said.
“The ads are fully compliant with our commercial advertising guidelines,” Ly said in an email. “Not surprisingly, there have been no complaints.”
We’re not surprised, either. We know the ad’s just playing for kicks in the name of commerce. We know it’s fiction. For one thing, the trains almost never seem to arrive — not to throw Metro under the bus, or anything. . .