Domino’s Pizza has added a new topping to its menu: asphalt.
One might argue that it’s a little late for saving mass-produced pizza, and rough roads are not the main problem afflicting such pies, but municipal officials who got the dough sounded thankful.
“This unique, innovative partnership allowed the town of Bartonville to accomplish more pothole repairs,” Mayor Bill Scherer was quoted by Domino’s as saying.
Jalopnik, a website covering automobiles and other forms of transportation, was among those that found the campaign distasteful, however. The promotion is less emblematic of corporate philanthropy than “something from a William Gibson cyberpunk dystopia novel, where the government has become so weak and useless, private corporations have been taking over the basic upkeep of the nation,” Jalopnik said.
In fact, some private corporations — and at least one foreign government — have been offering to pay for things such as keeping public subways open past closing time for special events.
People who want to nominate their home towns for a slice of the Domino’s road funds can do so by going to pavingforpizza.com and entering their Zip code.
This post has been updated to correct Mayor Scherer’s name.
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