As the nationwide shortage of Popeyes’ virally famous chicken sandwich continues, the fast-food chain has a novel suggestion to keep the masses fed amid this crisis: invite diners to make a hacked version of “The Sandwich” using Popeyes’ chicken tenders … and their own buns.
The idea that a purveyor of, you know, food, is asking its customers to supply a crucial component of a meal isn’t going over well in some quarters — even though it’s clear (we think?) that Popeyes is just joking.
The chicken chain on Thursday tweeted a video in which impatient people attempt to DIY a version of the sandwich using the three-piece tenders and random buns, including what looks like one meant for a hot dog. Things, predictably, don’t go well.
After one of the crispy chunks falls out of her concoction as she attempts to eat it, a woman in the video speaks for all of America: “Seriously, when are you getting the sandwich, though?”
Popeyes’ jaunty tweet acknowledging the shortcomings of this tongue-in-cheek plan — “Try our new BYOB! It’s basically The Sandwich! Only no mayo. Or pickles. And you bring your own bun … Really it’s just three tenders …” — was met with some virtual eyerolls, many of which were so profanity-laced we cannot share them in this family publication.
Late last month, Popeyes released a statement saying that the run on the new menu item, which debuted Aug. 12, meant that locations around the country would not be able to offer it until they could restock. “The demand for the new Chicken Sandwich in the first few weeks following launch far exceeded our very optimistic expectations,” the company said. “We, along with our suppliers, are working tirelessly to bring the new sandwich back to guests as soon as possible.”
Some on social media suggested that the BYOB (the B is for bun, obvi) instructions were just a marketing tactic. What, a multimillion-dollar corporation capitalizing on a viral sensation? We’re shocked. Shocked!
But the stunt leaves open the question posed in the company’s own video: When will The Sandwich be back?
A representative for the brand didn’t clear it up when asked by this Post reporter. “I don’t have an update to share now,” she said.
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