The Golden Arches has for months been under pressure to come up with a winning chicken sandwich. Even before Popeyes spicy version became a viral sensation in August, franchisees had been pushing the company to develop a “premium” chicken sandwich to rival Chick-fil-A’s, CNBC reported in July. (The chain already serves McNuggets, a McChicken sandwich, a Buttermilk Crispy Chicken Sandwich and Buttermilk Crispy Tenders.)
In September, McDonald’s tried a limited-edition spicy barbecue chicken sandwich that repurposed existing components from the fast-food chain’s pantry. But the latest versions, which are being tested in Knoxville, Tenn.; and Houston, will feature a new filet (per Business Insider, it’s distinct from both the McChicken and the chain’s buttermilk patties) and a new potato roll.
But it still comes with another heaping serving of deja vu: The sandwich resembles the “Southern Style” Chick-fil-A knockoff the chain served from 2005 to 2015.
McDonald’s teased its new menu offerings in a Sunday tweet. “Houston. Knoxville. Lunch tomorrow? No beef,” the tweet read.
Eagle-eyed folks noted that the bag depicted in the photo accompanying the message looked like the kind of insulated sacks used by … you guessed it, Chick-fil-A.
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