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Americans want to raise payroll taxes and Social Security benefits

Remember when Ronald Reagan, Alan Greenspan, Bob Dole and Tip O'Neill fixed Social Security forever? Good times. Claude Pepper, Dan Rostenkowski and Robert Michel were there too. (Barry Thumma - AP)

Seventy-three years ago today, the first Social Security checks went out to beneficiaries. The anniversary comes at a difficult time for the program. It narrowly escaped a cut floated by the Obama administration in the fiscal cliff negotiations that would have reduced cost-of-living increases going forward. While it's not in danger anytime soon, it does have a 75-year funding shortfall, one which has even advocates like Nobel laureate economist Peter Diamond calling for its finances to be shored up.

So the National Academy of Social Insurance hired the marketing firm Matthew Greenwald & Associates to conduct a survey of a random sample of Americans* to see how they'd like to see that shortfall closed. The survey used a technique called "trade-off analysis" to see which elements of a potential deal made respondents more or less likely to support it. So if a package with spending cuts and tax increases gets a certain amount of support, and a package with just tax increases gets another amount, you can then analyze those results to figure out the response to spending cut proposals. The survey also explained policies before asking for respondents' opinions, to avoid getting responses that were basically arbitrary.

The survey found that most major benefit cuts — including chained CPI, means testing and raising the full retirement age to 70 — strongly decreased respondents' likelihood of supporting a deal. By contrast, revenue-raisers, such as increasing the payroll tax rate or eliminating the cap, elicited strong support and made respondents significantly more likely to support a deal. More mild measures, like raising the payroll tax cap to include 90 percent of wages, and raising the retirement age to 68, elicited mild support. The only benefit changes that people really liked were benefit increases. The following chart shows what the raw numbers looked like.

One more thing — the study also asked people if they think Social Security is in crisis. Given politicians' and journalists' fear-mongering on the subject,  it's not too shocking that 57 percent said yes. Then the survey conductors told respondents how much taxes would have to go up to close the gap. That dropped the number to 74 percent, as the following chart shows.

That's an important reminder of just how elite-driven peoples' views on topics like this are.

* One weakness in the poll's methodology, brought up by readers, is that it culls from a preexisting survey group, randomly sampling them rather than, say, everybody in the phonebook. So keep that in mind.