The Washington PostDemocracy Dies in Darkness

The meanest PSA ever?

Will this campaign work? Other cities have seen success with shock advertising on teen pregnancy. Kelly Baden points out that Milwaukee saw a big drop in its teen pregnancy rate after a wide-ranging prevention campaign that included some more unusual bus shelter advertisements (one, under the guise of offering free ring tones, actually connected callers with the sound of a baby crying and an anti-pregnancy message.)

At the same time, with ads like these, researchers tend to worry about the potential stigma they might bring to teen parents. This has been true with anti-obesity advertising, such as a recent campaign in Georgia that, much like these new ads, had researchers questioning whether the line had been crossed.