I took a longer look Wednesday at the extreme measures states are taking to get young people signed up for Obamacare programs. They tend to be taking on a regional flare: Oregon might do branded coffee cups, for example, whereas Seattle is looking at doing outreach at music festivals.
It only makes sense, then, that Kentucky would be doing outreach at multiple bourbon festivals across the state. When I asked Kentucky spokeswoman for health reform Jill Midkiff where they might find young people, here's what she e-mailed me back (unfortunately just a bit late to fit into my story):
I briefly scanned a schedule of upcoming mobile tour events and below few that are attended by a large number of young people: regional sporting events, such as the Lexington Legends and Louisville Bats games; the Goettafest and Riverfest in Newport and Covington; the Kentucky Bourbon Festival in Bardstown, Ky.; the Bourbon Chase; Oktoberfest in Newport; the Bourbon and Blues Festival in Owensboro; a couple of half marathons in various locations; the Iron Man competition, etc. We also expect that Navigators will be doing outreach on college campuses.
That's no fewer than three bourbon festivals on the Kentucky marketplace's agenda. Drink up!