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It’s official: Americans like red wine better than white wine

Chances are you're in the mood for red. (Luca Bruno/AP Photo)
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If you prefer red wine to white, you're not alone.

All but three states—Nebraska, Kansas, and Iowa—buy more red than white, according to data compiled by online wine retailer Naked Wines. North Carolina, Mississippi, Michigan, and Pennsylvania are particularly fond of red varietals—the four buy red wine nearly 60 percent of the time, and white wine only 30 percent of the time. (The remaining roughly 10 percent account for sparkling and rose purchases).

"Purchases can be a bit seasonal, and in the summer we see an uptick in white wine sales, but there's still a very clear overall preference for red," said Benoit Vialle, the COO of Naked Wines.

Naked Wines' data dive isn't the first to find that Americans like red wine best. A survey conducted this past spring by online wine retailer Corkguru found that 58 percent of Americans prefer red wine, and that that preference spans all ages and socioeconomic backgrounds. A separate study by California Polytechnic State University in 2013 found that over 60 percent of respondents preferred red wine to white. And a 2008 paper by the American Association of Wine Economics concluded that "red [wine] appears more appreciated with respect to white."

There doesn't even appear to be much truth to the oft-mentioned stigma that men drink red wine and women drink white. Men might choose red wine more often than women, but both sexes actually tend to choose red wine more often than white, Master of Wine Liz Thach told the Milwaukee Journal Sentinel in 2011.

There also isn't much of a difference when one extends the conversation to the rest of the world, either. Naked Wines, for its part, has noticed that customers in Australia and the United Kingdom, the other two markets the online retailers sells to, prefer red wine as well.

Globally, red wine still accounts for more roughly 55 percent of all still, light wine consumption, according to International Wine and Spirit Research (IWSR). And that gap is only expected to widen. IWSR predicts that red wine consumption will increase by nearly 10 percent between 2011 and 2016, while white wine consumption grows by a much tamer 2.8 percent over that same period.