Go ahead, try to guess where the biggest Star Wars fans live! You won't be correct, so I'll just tell you: Utah.
That is according to Google Trends, at least. During the past week, Utahns have done more Star-Wars related Googling than people in any other state. People in Utah are about 25 percent more likely to Google "Star Wars" than their nearest competitors in fandom, Californians. And they are more than twice as likely to Google the topic as people in Oregon and Mississippi, the two least Star Wars-crazy states.
Why are people in Utah Googling Star Wars so much? And why do Oregonians just not care? Your guess is as good as mine. I write about drug policy, so I would note that legal weed started going on sale in Oregon two months ago. But you'd think this would lead to more Star Wars-Googling, not less. So that strikes me as not relevant.
It doesn't have to do with fandom related to a particular character -- Oregon and Utah are at the bottom and top respectively for searches for both Jar Jar Binks and Darth Vader. Nor does it appear to have to do much with searches related to The Force and The Dark Side, although I will note that Arizona rates suspiciously high on dark side-related searches, relative to its interest in other Star Wars topics.
If you have a pet theory for why Utah is home of the nation's #1 Star Wars Googlers, drop me a line.