Why are people in Utah Googling Star Wars so much? And why do Oregonians just not care? Your guess is as good as mine. I write about drug policy, so I would note that legal weed started going on sale in Oregon two months ago. But you'd think this would lead to more Star Wars-Googling, not less. So that strikes me as not relevant.
It doesn't have to do with fandom related to a particular character -- Oregon and Utah are at the bottom and top respectively for searches for both Jar Jar Binks and Darth Vader. Nor does it appear to have to do much with searches related to The Force and The Dark Side, although I will note that Arizona rates suspiciously high on dark side-related searches, relative to its interest in other Star Wars topics.
If you have a pet theory for why Utah is home of the nation's #1 Star Wars Googlers, drop me a line.