Enter Edward Bernays, widely regarded as the father of public relations. Bernays was hired by the Beech-Nut Packing company (of baby food fame) to sell bacon in the 1920s. The move was an unusual one for a company at the time. “It would sort of be like if General Mills hired Weiden and Kennedy to get people back into eating gluten as a health food,” explains Heather Arndt Anderson, author of the book Breakfast: A History.
In the video, Edward Bernays himself describes how his campaign for Beech-Nut became a surprise success.