For starters, here are seven facts about gun ownership from the Pew study that complicate the NRA's narrative about guns in America.
1) The overwhelming majority of gun owners are not members of the NRA.
Among the 1,200 gun owners Pew surveyed, 19 percent said they are members of the NRA. That works out to about 13.8 million Americans, which is considerably higher than the 5 million members that the NRA itself claims.
Pew's larger figure likely includes a number of gun owners who may strongly identify with the NRA but who aren't dues-paying members.
2) Nearly 3 in 10 gun owners say the NRA has too much influence over gun laws in this country.
Among gun owners, 29 percent say the NRA has too much influence. Another 53 percent say it has just the right amount of influence, while 17 percent say it wields too little influence.
Overall, adults are split on the influence of the NRA, with 44 percent saying the organization has too much and 40 percent saying the NRA's influence is just right. About 15 percent would like the NRA to have more influence on gun laws.
3) Some key NRA policies have little support among gun owners.
Only one-third of gun owners support permitless or “Constitutional” carry laws that allow people to carry concealed firearms in public without a permit. The NRA characterizes such laws as “the next step in expanding law-abiding gun owners’ Constitutional right to self-protection.”
Conversely, 82 percent of gun owners support banning gun purchases by people on terrorist-watch lists. The NRA opposes a blanket ban and insists that due process protections be put in place for potential gun buyers on terrorist-watch lists.
Perhaps most surprising is that more than half of American gun owners support creating a federal database to track gun sales. The NRA has worked diligently to oppose any nationwide system that might resemble such a database.
4) Many gun owners want stricter gun laws.
Nearly 30 percent of gun owners say that gun laws should be stricter in the United States, while 44 percent say the laws are fine the way they are. Conversely, 27 percent say gun laws should be less strict.
Among Americans overall, a majority (52 percent) would like to see stricter gun laws, while 18 percent think gun laws should be less strict than they are today.
5) A quarter of gun owners say guns are very important to their personal identity.
In countless videos and speeches, the NRA places gun ownership at the center of American identity. But most gun owners don't see things that way: Only a quarter of them say gun ownership is very important to their overall identity.
This view, however, is more common among people who own multiple guns: While just 15 percent of people who own a single gun say their firearm is at the center of their identity, 42 percent of those who own five or more firearms say the same.
6) Americans say gun violence is shockingly common.
More than 40 percent of Americans say they know someone who has been shot intentionally or accidentally. And nearly 25 percent say someone has used a firearm to threaten or intimidate them or their family.
7) Gun owners are three times as likely to have been shot as non-gun-owners.
Six percent of gun owners say they've been shot, compared with 2 percent of non-gun-owners.
These numbers say nothing about causality, of course. People who have been shot may be more likely to then purchase a firearm for self protection. On the other hand, people who own a gun are, for obvious reasons, more likely to accidentally shoot themselves than people who do not own guns.
Gun owners (51 percent) are also considerably more likely than non-gun-owners (40 percent) to know somebody who has been shot.
On the other hand, there's plenty for the NRA to like in Pew's survey:
1) Gun ownership is as high as it's ever been.
The Pew Survey finds that 42 percent of Americans say they or someone in their household owns a firearm. Many gun-rights advocates have expressed skepticism over poll-based gun ownership measures, suspecting that some gun owners will be shy about admitting their ownership to a stranger in person or over the phone.
Pew sidesteps this question somewhat by administering its survey online, “where people may be more willing to share sensitive information than they would be over the phone or in person.”
2) Most gun owners say their right to bear arms is central to their freedom.
While they don't necessarily define themselves by their guns, most gun owners (74 percent) say gun ownership is “essential to their own sense of freedom.” This dovetails with the NRA's contention that “the Second Amendment is about protecting the right of a free people to defend that freedom and to protect their families and communities from threats.”
3) While gun owners are more likely to be white, male and live in rural areas, they're by no means monolithic.
Nearly 40 percent of men own guns, and so do 22 percent of women. More than 33 percent of whites own guns, as do 24 percent of blacks and 15 percent of Hispanics. Nearly half of rural Americans are gun owners, but so are nearly 1 in 5 urban Americans.
The NRA has increasingly been interested in promoting diversity among gun owners. While the Pew survey doesn't fully demolish the white-male-rural-gun-owner stereotype, it does provide compelling evidence that millions of gun owners don't fit that mold.
4) More than half of non-gun-owners could see themselves owning a gun in the future.
Most non-gun-owners are not firmly opposed to the idea of firearm ownership: 52 percent say they could see themselves owning a gun in the future.
On the other hand, nearly 75 percent of Americans who do own guns say they can't imagine living without them.
5) Most gun owners have taken some kind of firearm-safety course.
Fully 70 percent of gun owners have received gun safety training, which the NRA places a high degree of emphasis on.
6) Gun owners are more politically involved than non-gun-owners.
Nine percent of gun owners have contacted a public official to express an opinion on gun policy in the past 12 months, compared with only 5 percent of non-gun-owners.
Gun owners who believe gun laws should be less strict are particularly vocal: 19 percent of them have contacted a public official to talk guns in the past year.
Overall, gun owners' greater engagement on these issues is one reason gun-rights groups have chalked up so many legislative successes in recent years.