It began with this tweet from the State Department's deputy spokeswoman Marie Harf in March, heralding the #UnitedforUkraine meme:
Then it got renewed impetus this week:
But the Russians could play this game, too. In the past 12 hours, the Russian Foreign Ministry Twitter account in English (@MFA_Russia) offered these ripostes:
It pinned the hashtag on statements made by Moscow's envoy at the U.N.:
The Russian Embassy in Ottawa got in on the act as well:
And, for good measure, the hashtag got an airing alongside a statement from Russia's Foreign Minister Sergei Lavrov:
This sort of banter is not unusual for the Russian ministry's account, which has sparred with European foreign ministers including Sweden's Carl Bildt and Poland's Radoslaw Sikorski — both prolific tweeters.
In March, when Lavrov and U.S. Secretary of State John Kerry went for a stroll on the sidelines of talks, the @MFA_Russia account offered these two droll comments as the diplomats disappeared and returned kicking a soccer ball:
Game on, indeed.