Exactly what "Rome" means to the Islamic State is unclear -- some experts say it may actually be a reference to the United States or Turkey, or even the West in general. But Italy is worried. Libya is just a short boat ride across the Mediterranean. Thousands of refugees already make this journey to Italian shores every year. What's to stop the Islamic State?
As word of spread across the Italian media, Rome residents took the opportunity to respond to the Islamic State. And they did so in an especially Roman way.
With warnings about the traffic.
(Translation: Remember snow tires or chains if you take the highway. Otherwise we sequester the tank.)
With food recommendations.
A whole load of general complaints about their domestic woes.
(Translation: Unfortunately for them, Feyenoord fans have arrived already)
By this point, the Italian responses to the hashtag far outweigh any from Islamic State supporters, and some Italian publications are beginning to wonder how notable the hashtag was to begin with.
But the response does serve as a useful reminder: Italians may be scared of apocalyptic Islamic State warnings, but in their day-to-day life, they have many other issues on their minds.