Arabic and English versions of the advertisement, placed by Denmark's Ministry of Immigration, Integration and Housing, ran in four newspapers on Monday.
Denmark has taken a stricter stance on immigration since the center-right Liberal Party formed a minority government in June. While Germany and Sweden have embraced larger numbers of refugees over the past year, Denmark has cut back, imposing laws designed to discourage migrants from traveling to the country, including a severe cut to the benefits offered to refugees.
In July, Integration Minister Inger Stojberg had promised to run advertisements in foreign newspapers about the changes in Danish benefits to refugees. "The advertisements must contain sobering information about the halving of benefits and other constraints we are going to adopt," Stojberg told the Danish broadcaster DR. "This kind of information spreads."
Denmark, like Britain, has an exemption from European Union-wide asylum regulations that aim to redistribute refugees. However, the Danish People's Party (DPP) has called for further measures, including potentially leaving Europe's border-control-free Schengen zone. The DPP is a powerful player in Danish politics at the moment: While not a part of government, it became the second-largest party in Denmark after the election and provides key support to the Liberal Party. The party has a clear anti-immigration agenda. Last month, one DPP politician argued that the government should step in to regulate the Danish language, warning that the "pizza Danish" spoken by immigrants in fast-food restaurants was spreading.
On Monday, some in Denmark criticized the advertisements, including some members of the Liberal Party. "I am very, very disappointed," Michael Gatten, a member of Copenhagen's municipal council, told Jyllands-Posten. "It is a repulsive way of acting."
“This must be the worst timing for an ad in the history of the world,” Uffe Elbaek, the leader of the left-leaning Alternative Party, wrote on Twitter.
In a post published on Facebook, Stojberg explained the motivation behind the advertisements. "We simply cannot keep up with the current influx," the minister wrote, adding that it was important not only to tighten laws but also to let potential migrants know. The post has been liked more than 6,000 times as of late Monday morning.