Vimto is a soft drink that originates from the north of England. It's flavored with grapes, raspberries and blackcurrants and has a dark, purple-ish tinge. The drink is especially popular among English children, but it has some international fans in parts of Africa and the Middle East, too.

However, according to rival groups in Yemen, the Islamic State has found a new use for it: Fake blood for propaganda videos.

Some social media users have begun to mock the Islamic State for their alleged fondness of the fruit-flavored drink. One image, for example, shows Islamic State spokesman Abu Muhammad al-Adnani as a Vimto delivery man.

Another account accused the group of "lying with" Vimto, while a hashtag dubbed the Islamic State a "Vimto Caliphate."

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What explains the sudden linkage between the Islamic State and Vimto? According to BBC Monitoring, the answer lies in a recently released video in which an alleged Islamic State defector revealed the group's propaganda tricks.

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In that video, which was released by an Al Qaeda in the Arabian Peninsula-aligned media group in Yemen, the alleged defector says that the Islamic State would use "Hollywood-esque" tricks to fake battle scenes on Twitter. "This red fluid is not blood," the unnamed man says, pointing to an Islamic State soldier he says is pretending to be a rival fighter killed in battle. "It is Vimto to fool the viewer that it is blood."

It's not clear, of course, whether the Islamic State is really using Vimto at all, but the militant group's use of media is vast and inventive. Last year, The Washington Post's Greg Miller and Souad Mekhennet interviewed a number of Islamic State defectors in a Moroccan prison who offered their own view of how important propaganda was to the group.

“It is a whole army of media personnel,” one defector explained. “The media people are more important than the soldiers."

More on the Islamic State:

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