The campaign was organized by Norway’s Consumer Council, which explained that it would have been easier and faster to read the New Testament.
Although some of the apps were specific to the Norwegian market (such as newspaper applications), apps popular in the United States, such as Netflix, Skype, Facebook or YouTube, were also included. Soundcloud and iTunes in particular stood out with their extraordinarily long terms and conditions.
Printed out, the terms added up to hundreds of pages.
“The average consumer could easily find themselves having to read more than 250,000 words of app terms and conditions,” the council explained on its website. “For most people this is an impossible task, and consumers are effectively giving mobile apps free rein to do almost whatever they want.”
“The current state of terms and conditions for digital services is bordering on the absurd. Their scope, length and complexity mean it is virtually impossible to make good and informed decisions,” the council’s digital policy director, Finn Myrstad, was quoted as saying.
Following the 30+ hour live stream, the Norwegian consumer rights body urged app service providers to “cut back on the obvious” and to “write so that people understand.”