South Koreans have coined terms such as "smartphone zombie" and "human-deer" for the mostly young people who seem to wander obliviously into danger while glued to their screens.
The capital, Seoul, is now trying to stem the tide of collisions, but the plan is decidedly counterintuitive. Starting last week, the city government began putting up signs and placing pavement stickers that would warn smartphone users that they are about to walk into an intersection or otherwise dangerous location. There will be about 300 signs in total.
The paradoxical nature of the plan was clear to most people quoted in a Korea Times article on the signs. A 35-year-old identified by his surname Jun said, "I have noticed the signs on the pavement, but honestly, most people who are peering at their phones on the street aren't going to be able to see them."