It’s a little-known fact that the candidate who had raised the most money at the end of the year before the Iowa caucuses has lost three of the past five open races in both parties. In 2008, Hillary Clinton had outraised Barack Obama by December 2007, and Rudy Giuliani and Mitt Romney sparred for the title of biggest GOP fundraiser. None of those people were their party’s nominee. In 2016, Jeb! Bush swamped the field with his super PAC fundraising, only to fizzle early and drop out of the race after South Carolina. Money doesn’t buy love, and it certainly doesn’t buy votes by itself.
Sustained fundraising can yield important clues about a candidate’s level of support. If someone comes from nowhere, as Ben Carson did in 2016, and raises over $60 million from small donors, it shows his message is resonating. Thus it was not terribly surprising that the political neophyte outlasted former governor Mike Huckabee in the race. Carson was getting more money than Huckabee while making a similar appeal to religious conservative voters.
It’s too early to make similar prognostications in the Democratic race. Every candidate taps their most loyal supporters for the initial push. If they can’t raise a few million dollars coming out of the gate, they shouldn’t be coming out of the gate to begin with. Right now, the fact that Pete Buttigieg raised $7 million or that Bernie Sanders raised about three times as much as Elizabeth Warren doesn’t mean much. What will matter is how those numbers develop over time and, most importantly, how candidates use whatever resources they have to develop a message that resonates with voters.
Because message always trumps money. Always.
— Henry Olsen
Change Over Last Ranking
Kamala D. Harris
Also receiving votes: Tim Ryan
Last week’s ranking: Round 10 | Joe Biden is getting dragged down by his own hands
Following week’s ranking: Round 12 | Bernie walked into the lion’s den and came out a winner
Don’t forget to click on the yellow highlighted text above to expand the Ranking Committee’s annotations. Agree? Disagree? Share your thoughts in the comments. We’ll see you for the next ranking. Until then, see if message trumps money in your life, too — we’re sure the grocery store wouldn’t mind you paying in policy positions.
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