Full disclosure: I’ve known Harris since she was California attorney general and my husband worked on her presidential campaign launch in Oakland, Calif. So, I’ve had the occasion to see Harris in private settings. That’s why I love the video clip of her gesticulating while saying off-the-cuff, “Dude gotta go!” It shows her down-home, relatable side that most folks don’t get to see thanks to 20-some-odd Democratic candidates and a president demanding our attention 24/7.
Here’s how you know it resonated. The late-night Las Vegas crowd spontaneously started chanting, “Dude gotta go! Dude gotta go!” Now Harris is incorporating it into her stump speech. She did so in North Carolina over the weekend and in Iowa two weeks ago. Each time the crowd chanted. “Dude gotta go” totally meets the Rubin Rule of not getting down in the mud with Trump while “creating an easy-to-remember message associated with the Democratic nominee,” as Rubin suggests.
Actually, a better idea would be to combine Rubin’s suggestion with Harris’s creation: “Stop the craziness. Dude gotta go!”
Who’s designing the T-shirt? I’ll take a medium in black.
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