Latest from John Sides

TV ads still win elections. And Democrats are buying a lot more of them.

They matter in the presidential race — but affect House and Senate races even more.
  • Oct 28, 2020

Americans rate Trump better on the economy. But it may not help him in November.

Which Americans disapprove of Trump overall — but approve of his handling of the economy? Mostly Biden voters.
  • Sep 2, 2020

Donald Trump’s problems with senior voters started long before the coronavirus

Biden’s appeal to seniors has “flattened” a different kind of curve.
  • May 26, 2020

Negative views of Asian people have risen in both parties

The trend tracks the pandemic’s spread. It’s worse among Republicans.
  • Apr 8, 2020

Why Trump’s approval bump isn’t helping him against Joe Biden

The voters who increasingly approve of Trump aren’t actually the ones likely to vote for him in November.
  • Mar 31, 2020

Surprisingly few voters think Trump cares about ‘people like me’

Trump was supposed to remake the GOP brand. He's been recast in its image, instead.
  • Mar 26, 2020

Americans have increasingly dismal views of the economy, but they don’t blame Trump

Trump’s approval hasn’t budged despite the economic fallout of the coronavirus.
  • Mar 20, 2020

Are Democrats really in disarray? Don’t underestimate their unity.

A new survey shows that Democrats like their candidates and — surprise! — don’t like Trump.
  • Jan 31, 2020

Incumbent presidents usually get more popular when they run for reelection. Will Trump?

Trump’s best-case scenario could be what happened to Barack Obama.
  • Jan 9, 2020

Why Trump isn’t getting credit from voters for good economic news

It’s not just about impeachment and the surrounding controversies.
  • Dec 26, 2019