A separate Quinnipiac University poll released Tuesday found that despite Bloomberg’s negative personal ratings, he led Trump by six percentage points in a head-to-head matchup, 48 percent to 42 percent. That was in the middle of the pack for Democratic hopefuls, ranging from a nine-point lead over Trump for former vice president Joe Biden to a narrow four-point edge for Sen. Amy Klobuchar (Minn.).
In both the Quinnipiac and Monmouth polls, Bloomberg garnered 5 percent support nationally for the Democratic nomination, narrowly higher than some other recent polls. He was in fifth place in the Monmouth poll, behind Biden (26 percent) and senators Bernie Sanders (I-Vt.) at 21 percent and Elizabeth Warren (Mass.) at 17 percent. Bloomberg’s support is within the margin of error of South Bend, Ind., Mayor Pete Buttigieg at 8 percent, Klobuchar at 4 percent, businessman Andrew Yang at 3 percent and Sen. Cory Booker (N.J.) at 2 percent.
Yet the negative favorability ratings are a sign Bloomberg may struggle to increase his support among both Democrats and the broader electorate. Since its launch last month, his campaign has spent more money on ads than all the top-polling Democrats combined and is simultaneously building out ground operations in 27 states.
“Bloomberg said he got into this race because he wants to defeat Trump, but his campaign kicks off with even lower ratings than the incumbent,” said Monmouth polling director Patrick Murray. “That is not the most auspicious start, but views of Bloomberg are not as deeply held as they are for Trump, so he has room to shift those opinions,”
The Monmouth poll found leading Democratic candidates also have net negative images, but by smaller margins than Bloomberg. Biden was rated favorably by 43 percent of all registered voters and unfavorably by 50 percent, a “net favorability” of minus-7 percentage points. Warren’s net favorability was minus-10 (40 percent favorable vs. 50 percent unfavorable), while Sanders’s net favorability was minus-13 (41 percent favorable vs. 54 percent unfavorable).
Buttigieg fared slightly better on this question with minus-1 net favorability (34 percent favorable vs. 35 percent unfavorable), as did Yang at minus-3 (25 percent favorable vs. 28 percent unfavorable). Both Buttigieg and Yang are less well-known, with more than one-third of voters saying they haven’t heard of them or have no opinion.
Democratic voters are roughly split in their views of Bloomberg, with 40 percent favorable and 39 percent unfavorable, while all six other Democratic candidates tested in the Monmouth poll are rated more positively than negatively. Warren’s net favorable-unfavorable rating is plus-61 among Democratic voters, with Biden at plus-56, Sanders at plus-53, Buttigieg at plus-35 and Yang at plus-25.
Trump’s favorable rating was narrowly negative in the Monmouth poll, with 46 percent of all registered voters favorable and 52 percent unfavorable. The result is more positive than some other recent national polls, which have shown negative favorable ratings of Trump outpacing positive ones by double digits.
The Monmouth poll is not alone in finding Bloomberg is unpopular with the broader electorate. A Dec. 1-3 Economist-YouGov poll found 22 percent of U.S. adults had favorable views of Bloomberg and 47 percent were unfavorable, while 31 percent said they didn’t know. Democrats were split: 36 percent were favorable and 37 percent were unfavorable, with 27 percent saying they didn’t know.
The Economist-YouGov poll found 30 percent of Democratic voters saying they would be “disappointed” if Bloomberg became the Democratic nominee. That was higher than any candidate but author Marianne Williamson at 37 percent and Rep. Tulsi Gabbard (Hawaii) at 36 percent. Almost a quarter of Democrats said they would be disappointed if Biden became the nominee, only slightly less than Bloomberg’s share.
The Monmouth University poll was conducted by telephone Dec. 4-8 among 903 U.S. adults, including 838 registered voters, of which 384 were Democrats or Democratic-leaning independent voters. The overall sample and that of registered voters has a margin of error of plus or minus 3.4 percentage points, and the sample of Democratic leaners has a margin of error of plus or minus five points.