Moore's campaign has also accused Democrats of "voter intimidation" after Highway 31 released digital ads informing voters that it would be a matter of public record if they cast ballots Tuesday. That tactic, deployed by both parties in other campaigns, was condemned by Alabama's secretary of state, a Republican.
Finally, Moore's campaign has demanded an investigation by the Alabama secretary of state into a report that sample ballots in Bullock County, a Democratic stronghold, had been marked with a vote for Jones. The ballots, which could not have been legally counted, were destroyed under the direction of Secretary of State John Merrill (R).
Afterward, Moore's campaign sent a public letter to Merrill asking to "be assured that what happened in Bullock County was an isolated incident, and not part of a broader plot to steal this election."
The attempt Wednesday to force the Highway 31 ad off the air was the latest in a string of Moore campaign complaints. On Sunday, after reports by Fox News and Breitbart about progressives registering former felons to vote, Moore suggested that liberal financier George Soros was behind it, without providing any evidence. (The voter-registration campaigners were taking advantage of a Republican-backed law.)
"Soros is trying to alter the voting populace," Moore told conservative radio host Bryan Fischer on Monday. "His agenda is liberal. His agenda is sexual in nature."
Moore has argued on the campaign trail that the allegations from Alabama women that he engaged in improper conduct, including the claim by one woman that he initiated sexual contact with her when she was 14, have been concocted by Democratic and Republican leaders who are working in concert with those who want to change the culture by promoting gay, lesbian and transgender rights.
The disputed Highway 31 television ad focuses on accusations that Moore sought out teenage women to date at a mall in Gadsden, Ala., when he was in his 30s. The ad cites a report that Moore was banned from the mall, a claim that has been disputed by the then-manager of the mall. Moore also takes issue with the ad saying he was "soliciting sex from young girls." Moore says he never solicited sex at the mall.
"We are hereby making demand that your television station cease airing these false attack ads immediately and refrain from airing them on any future date," reads the letter from the Moore campaign to television stations running the ad.
Four women have told The Washington Post that Moore pursued him when they were teenagers or young women while working at the mall. Two of those women said the relationship progressed to kissing — including one who described the kiss as "forceful" — but not beyond that.
"Like Attorney General Jeff Sessions and Senator Richard Shelby, we believe these women," said Adam Muhlendorf, an Alabama strategist working with Highway 31, which has rebuffed calls to pull the ad. "Roy Moore is a dishonest politician who has provided no proof that the accusations against him are anything but the truth."
The Moore campaign has also demanded a retraction from the Jones campaign for an ad that focuses on three positions Moore took as a judge in cases that involved sexual abuse. In two cases, he argued in dissents that the defendants should have been allowed to introduce additional evidence to show that the accusers were lying.
In the third case, Moore argued that one of two charges involving sodomy of a child should not have led to conviction. He concluded that the facts of the case did not legally support an "implied threat" by a 17-year-old against a 4-year-old victim, which was required for the charge.
Moore said the Jones ad should be retracted because it does not make clear the nuance in Moore's dissents.
"I did not disagree with the convictions of the defendants in those cases," Moore said in a statement.
While candidates regularly threaten legal action during campaigns, those threats rarely lead to a judicial ruling. Courts have traditionally given significant leeway to politicians who make contested claims during election campaigns.
Democrats are not the only ones accused of misrepresenting facts in the Alabama race. On Sunday, Moore's campaign tweeted a cartoon that portrayed Jones grabbing a bloodied bag of money from an abortionist. "Planned Parenthood and radical pro-abortion donors from across the country have contributed MILLIONS OF DOLLARS to #AbortionJones," read the tweet.
Planned Parenthood has not given any financial support to Jones's campaign, though Planned Parenthood Votes, a political affiliate of the organization, conducted a November poll to study how Jones's support of abortion rights was playing in the election.
Weigel reported from Fairhope, Ala.