By continuing her life as usual, Mrs. Trump will also deny the administration certain advantages, such as the feel–good media coverage that results from having a new family in the White House — no small thing for a president–elect with historically low approval ratings.
But as far as we can tell, Melania Trump doesn’t care. And that is actually a step forward for presidential wives.
There aren’t many things about the Office of the First Lady that haven’t irked feminists and gender scholars. After all, the first lady is an unpaid, unofficial government representative whose roles and influence are defined almost entirely in respect to her relationship with her husband.
It is precisely this construction of women’s identity that Betty Friedan critiqued in “The Feminine Mystique.” It is also one reason social scientists have shied away from studying first ladies, directing their attention instead to women in elected office, and consequently, exacerbating the irresponsible double stereotype of first ladies as powerless political bystanders and unworthy topics of serious academic consideration.
Despite receiving no compensation inside or outside the White House, first ladies shoulder a disproportionate amount of the communications responsibility delegated to presidential surrogates due to their unique status and unmatched favorability, as my research shows. First ladies have made more public remarks than vice presidents across the past three administrations, and almost 30 percent of Laura Bush’s and Michelle Obama’s public speeches were delivered in a campaign setting, aimed to further the electoral prospects of their husbands or their husbands’ political allies.
Melania Trump represented a sharp divergence from this level of activity throughout the Trump campaign, rarely appearing on the trail except for a few high-profile speeches and interviews. But the content of these were, admittedly, very gendered. She often talked about her private sphere roles as a wife and a mother, and spent much of her time on the news circuit defending her husband in light of his misogynistic remarks and against allegations of sexual assault. It is understandable, for these reasons, that she has not emerged from the 2016 campaign season narrative as a champion of women’s equality.
Yet for those of us who came of age during the emergence of a boundless and empowering third-wave feminism that is supposed to acknowledge the diverse experiences and preferences of all women, it should not seem outrageous or be difficult to consider her a victim of sexism rather than a contributor to it, or to praise her dissident actions instead of condemning her conformist ones.
To reject the exercise entirely would be an embarrassing manifestation of the very problem that today’s feminist gatekeepers purportedly seek to remedy: prejudice against women who don’t share certain priorities or perspectives.
Not only have women’s groups been reluctant to defend Melania Trump, but prominent feminists have lambasted her. Throughout the election season, Melania Trump was slut-shamed for posing nude, referred to as a “trophy spouse,” accused of working as an escort and mocked for her appearance and accent. Again diverging from the typical presidential campaign playbook, which calls for spouses to actively enhance the positive image of the candidates, rather than distracting from it or causing controversy, she responded rather aggressively to these attacks, threatening to sue several news publications for defamation.
It was surely not the best strategic move for her husband’s campaign, which was already struggling to garner favor with the media. But Melania Trump was defending herself, not the Trump campaign.
And instead of making excuses for her modeling career in an effort to court social conservatives during the Republican primary, she responded bravely and unapologetically. “I’m very proud I did those pictures,” she said in a CNN interview. “I’m not ashamed of my body … and it was done as art and as a celebration of the female body.”
Melania Trump may be the least popular presidential spouse since Hillary Clinton, and she has shirked most opportunities to build up her favorability and relatability — or her husband’s — by making targeted public appearances that would the benefit the Trump administration.
However, in her apparent refusal to adhere to a path first ladies have followed for decades, she may lessen the burden placed on future presidential spouses, allowing them respite from some of the duties feminists have long lamented. Melania Trump is doing Melania Trump, and in the era of the permanent campaign, that is something worthy of recognition.
CORRECTION: An earlier version of this story incorrectly stated it had been more than 200 years since a first lady did not move into the White House. In fact, it has been 164 years.