Senior vice president of sustainability, Wal-Mart
I think when you’re in one of our stores and you’ve got 25 minutes — which is the average time somebody spends — and you’ve got a couple of kids pulling on your pant leg wanting to get through, and you’ve got thousands and thousands of products to choose from, it gets a little bit more complicated.
And so, one of the things that we’re trying to do is just make it very simple as you walk up and down the aisles. As part of our healthier food initiative, we have created nutrition criteria. We worked with many, many external experts to help us put some criteria together to help people make choices. And we have an icon that we’re now putting on packaging . . . to give people an idea that when they go up to milk, they’re making a choice, and there’s a different nutrition choice when you buy skim milk than when you’re buying whole milk. There is access to a lot of things, but the understanding and the information behind all of those things can be overwhelming.