Eleanor Blayney is the Certified Financial Planner Board of Standards’ consumer advocate. A financial planning practitioner for more than 20 years, Blayney works to educate the public on making smart financial moves and the value of financial planning. Frequently quoted by the national media and a sought-after speaker, Blayney is recognized as one of the pioneers in the profession. She also helped shape the Financial Planning Practice Standards that guide the work of the more than 67,000 CFP professionals across the United States.