The Washington Post

Quincy Jones III

Nearly one in three American children are overweight or obese. But after decades of rising rates, we may be turning a corner on the health crisis. Experts across fields gathered at Washington Post Live’s 2013 Childhood Obesity Summit to discuss strategies resulting in healthier children.

Quincy Jones III, Co-founder, Feel Rich Inc.

In a place like South Central [Los Angeles], over 60 percent of households are single-parent households, so when those kids look at music videos, they take a lot of social cues and life cues from these rappers. They are role models. We’re here to have them sell them something different and use that influence for something positive and show how healthy they really are behind closed doors.

You see rappers in the music videos drinking champagne and they’re in clubs but behind closed doors, I would say over 70 percent of these artists are super healthy. Like Dr. Dre, he meditates. Ron Artest, he credits yoga for his current success. I think they have these healthy lifestyles and we’re just here to show it so that kids can emulate it.

Before, artists would expand their business through liquor lines and clothing brands and stuff like that. I think the next step is going to be artists getting in really good shape and becoming health stars.


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