Viral Marketing Makes Films Stand Out, Gershon Says

Viral Marketing Makes Films Stand Out, Gershon Says

Apr. 2, 2012
April 2 (Bloomberg) -- Andy Gershon, a partner at Wonderland Sound and Vision, talks about marketing plans for the summer movie season. Gershon speaks with Stephanie Ruhle and Scarlet Fu on Bloomberg Television's "InsideTrack." (Source: Bloomberg)
Bloomberg
Correction: Clarification: