Leveraging Arc tools, ABC Color’s site, full publishing system and newsroom workflow will be migrated to the Arc platform. Arc will give ABC Color the ability to improve content production workflows with WebSked and maximize distribution and audience engagement development through tools such as PageBuilder and Arc I/O. ABC Color will also utilize Arc’s Goldfish technology to support its multiplatform video growth strategy.
“We reach nearly 500,000 readers a day on print and digital platforms, so we want to provide the best possible content experience,” said Alejandro Rojas, Head of Technology for ABC Color. “With that in mind, we started this partnership with one specific goal of becoming a digital-first multimedia news company, and we’ve found in Arc Publishing the perfect tools to achieve this goal quickly.”
About The Washington Post’s Arc Publishing
Arc Publishing (https://www.arcpublishing.com/) is an award-winning, state-of-the-art digital platform and suite of tools that’s engineered to meet the demands of modern publishers and brands around the world. Built by The Washington Post, Arc technology handles complex publishing and audience needs across video, web, apps, subscriptions and ad monetization, providing a competitive advantage enhanced by a set of sophisticated machine learning and AI-powered tools. Arc has powered the digital transformation of clients both large and small across the globe. At its core, Arc is about speed and innovation: for readers, newsrooms, brands, advertisers and developers.