The Washington Post today named Jarrod Dicker vice president of commercial technology and development. Reporting to both the CIO and CRO, this new role sits at the intersection of engineering and revenue and will focus on driving growth by developing innovative revenue solutions across advertising, subscriptions and technology.
“Jarrod has a passion for the industry, and we look forward to seeing how he reimagines the ways we can use technology to maximize our revenue opportunities,” said Shailesh Prakash, CIO of The Washington Post. “With his previous leadership responsibilities, Jarrod will be instrumental in connecting the dots between teams and creating experiences to delight readers, advertisers and subscribers.”
“The Washington Post has been at the epicenter of innovation in the media business. With its consumer first approach towards product development, it has continuously pushed the limits on what a subscription, advertising and software as a service business looks like," said Dicker. "Now more than ever, revenue strategy needs to be at the core of every media company. With this company-wide structure and new directive, the team at the Post will lead by example showing how to build a media business in this next era of publishing.”
Dicker was most recently the CEO of Po.et, a platform for decentralized media economy on the blockchain. Prior to Po.et, Dicker served as VP of innovation and commercial strategy at The Washington Post overseeing the research, experimentation and development team (RED). Dicker has lead product and technology teams at RebelMouse, Time Inc. and the Huffington Post. He also serves on the Board of Advisors for Rutgers University School of Innovation and Mogul Inc.