Joy Robins, CRO of The Washington Post (Joy Robins/Joy Robins)

The Washington Post today announced the appointment of Joy Robins as Chief Revenue Officer. Robins will oversee sales divisions that provide a range of innovative solutions for advertisers to reach The Post’s influential readership. She will lead all aspects of advertising including WP BrandStudio’s custom content programs, RED’s cutting-edge ad tech, event sponsorship, video, audio and programmatic. Robins will guide the teams to create the most effective solutions and programs for brand partners.

“Joy will play a critical role in the continued expansion of all sales initiatives with a focus on driving top-line revenue, amplifying the messages of clients and creating premium experiences for our readers around the world,” said Fred Ryan, publisher and CEO of The Washington Post. “Her professional experience has been transformative for companies, and we look forward to her leadership in helping us build upon the successes of our strong revenue generation team.”

Robins joins The Post after five and a half years at Quartz, most recently serving as Global Chief Revenue Officer. There she led the company to triple digit growth while holding senior positions including SVP Global Revenue and Strategy and Vice President of Advertising and Strategy. Before joining Quartz, Robins was a senior director at NBC News Digital and Vice President of digital advertising at BBC Worldwide. Her early career included positions at The Weather Channel and OMD. She graduated from Rutgers University.

“I could not be more thrilled to be joining The Washington Post, a company that holds such an important place in the history of journalism and that is now leading the way in developing the news products and business models of tomorrow," said Robins. "The Post's legacy, as well its loyal global audience, makes it the envy of the industry and a destination for influential brands and readers alike. I can't imagine a better or more important time to begin working for such a hallowed institution, and I could not be more excited to come aboard.”

Her first day will be March 11.