“In the last few years, we’ve seen a dramatic shift on the web with consumers becoming increasingly willing to pay for great content. The Washington Post’s digital subscriber base, which has more than tripled in the last three years and added well over a million new, exclusively digital subscribers in that time frame, is a testament to that change,” said Scot Gillespie, Chief Technology Officer at The Washington Post. “We’ve infused Arc Subscriptions with the deep expertise and learnings we’ve gathered from that growth, giving publishers and other content creators a powerful platform that aligns with their business goals and allows them to capitalize on this flight to quality.”
Arc Subscriptions manages every facet of the sales cycle, from registration to campaigns and offers to checkout and billing, giving clients a dynamic and agile platform that can handle the sale of different types of products, like digital subscriptions and merchandise, without adding additional technical lift. The platform empowers marketers by giving them greater control of the intuitive tool set so they are free to create, test and implement offers and campaigns and quickly iterate and experiment.
“It was a huge leap of faith for us to launch a subscription service on a news website in New Zealand. Our collaboration with Arc ensured we launched this new business with a world-class platform that would deliver the best experience for readers who want to subscribe to our journalism,” said Tracey Bond, Senior Product Manager for New Zealand Media and Entertainment. “We are thrilled with the reception from customers and we’re excited to roll out other features on the road map as they become available.”
Arc Subscriptions features include:
- Registration: A powerful site registration system that ensures users can easily create a login or quickly sign up via social providers.
- Customer Service: An intuitive portal that allows the customer service team to quickly assist customers. Agents can issue refunds, update subscriptions, and troubleshoot account access issues.
- Paywall: An easy-to-use module that allows marketers and business managers to control and iterate on content access, supporting a wide range of approaches, including a hard paywall that requires registration or a subscription to a metered paywall that allows readers to consume a specific number of stories before they are asked to sign in.
- Retail: This tool enables marketers to quickly build engaging offer pages. The pages are rendered using PageBuilder, adding little technical lift while ensuring a consistent, modern development experience.
Arc, which leverages advanced technologies from Amazon Web Services, plans to implement additional capabilities to help clients maximize revenue and subscription growth, including using machine learning to identify which readers are more or less likely to subscribe and launching a variety of ad monetization tools to grow programmatic and direct sales revenue.
About The Washington Post’s Arc Publishing
Arc Publishing (https://www.arcpublishing.com/) is an award-winning, state-of-the-art digital platform and suite of tools that’s engineered to meet the demands of modern publishers, brands and broadcasters around the world. Built by The Washington Post, Arc technology handles complex multi-site publishing and audience needs across video, web, apps, subscriptions and ad monetization, providing a competitive advantage enhanced by a set of sophisticated machine learning and AI-powered tools. Arc has powered the digital transformation of clients both large and small across the globe, currently serving more than 600 million unique visitors monthly. At its core, Arc is about speed and innovation: for readers, newsrooms, brands, advertisers and developers.