PageBuilder Themes extends Arc’s existing customization capabilities with its first out-of-the-box offering, equipping organizations large and small with a robust site creation toolkit that includes all the features needed to run a sophisticated website. Sites utilizing Themes, whether simple or complex, can be stood up quickly, and can be managed through Arc’s intuitive and visual site management system, PageBuilder. Customers can seamlessly integrate their own bespoke components, highlighting Themes’ flexibility and customization.
“From rich multimedia experiences to default analytics integrations, search and commerce features to built-in advertising solutions, Themes provides publishers of all shapes and sizes with the building blocks they need to go from zero to launch quickly, and position their digital business for success,” Monahan added.
Themes isn’t just for new websites. PageBuilder Themes streamlines brand identity management, making it possible for business users to easily control their site’s visual appearance. When coupled with Arc’s existing multisite capabilities, Themes allows users from separate business units, franchises or affiliate publications to independently stand up new sites or pages while following brand identity standards or corporate templates set at headquarters. Themes also makes it easy for customers’ development teams to build new user experiences, providing an integrated design system running atop a modern React-based development framework.
PageBuilder Themes will be available to current and future Arc clients by the end of the year.
About The Washington Post’s Arc Publishing
Arc Publishing (https://www.arcpublishing.com/) is an award-winning, state-of-the-art digital platform and suite of tools that’s engineered to meet the demands of modern publishers, brands and broadcasters around the world. Built by The Washington Post, Arc technology handles complex multi-site publishing and audience needs across video, web, apps, subscriptions and ad monetization, providing a competitive advantage enhanced by a set of sophisticated machine learning and AI-powered tools. Arc has powered the digital transformation of clients both large and small across the globe, currently serving more than 750 million unique visitors monthly. At its core, Arc is about speed and innovation: for readers, newsrooms, brands, advertisers and developers.