Arc Publishing is helping to power rapid innovation and growth for Argentina’s Infobae, one of the most read Spanish-language news sites in the world. Arc’s sophisticated toolset has enabled Infobae to quickly build and launch multiple new products in a matter of months, supporting their strategy to diversify their business while continuing to drive record audience growth for their flagship site.
“Four years ago, Infobae was one of the first sites in Latin America to adopt to Arc and it was clear that digital innovation is in their DNA,” said Scot Gillespie, Vice President and General Manager of Arc Publishing. “Since then, they’ve experienced tremendous audience growth on the Arc platform, and have embraced Arc’s full suite of tools to push forward their ambitious business strategy in 2020. We’ve been so pleased to support their rapid rise in the region and to know that Arc helped lay the foundation for that success. We look forward to our continued collaboration this year.”
Infobae first launched on Arc in 2016 and has seen more than 200 percent growth in unique users since, recording more than 75 million unique visitors monthly. Since adopting Arc’s suite of editorial tools, Infobae has rolled out a new site, Infobae Mexico, as well as two new verticals of coverage, Infobae Gaming and Infobae Económico. The latter has recorded more than 14 million unique users in its first two months .
“Our strategy is to offer journalism that surprises, excites and makes you think. We work every day with passion and professionalism to improve the quality of journalism we offer and to innovate in the ways in which we reach our audience,” said Daniel Hadad, founder and CEO of Infobae. “In Arc, we have a partner with a committed team, efficient tools, a secure platform and products that evolve quickly. This allows us to start the decade by expanding the Infobae newsroom in Latin America and soon launching a significantly faster version of our site.”
Working closely with Arc engineers in Buenos Aires, Chicago and Washington, Infobae will take advantage of Arc’s latest platform release, the lightning-fast Fusion engine, delivering faster page load speed, world-class performance and greatly improved search engine optimization (SEO).
About The Washington Post’s Arc Publishing
Arc Publishing (https://www.arcpublishing.com/) is an award-winning, state-of-the-art digital platform and suite of tools that’s engineered to meet the demands of modern publishers, brands and broadcasters around the world. Built by The Washington Post, Arc technology handles complex multi-site publishing and audience needs across video, web, apps, subscriptions and ad monetization, providing a competitive advantage enhanced by a set of sophisticated machine learning and AI-powered tools. Arc has powered the digital transformation of clients both large and small across the globe, currently serving more than 750 million unique visitors monthly. At its core, Arc is about speed and innovation: for readers, newsrooms, brands, advertisers and developers.