The Washington Post has partnered with Ad Council, providing a platform to help communicate information about the coronavirus crisis. Today, Ad Council announced the partnership in a press release.

As a strategic launch partner, WP Brand Studio is publishing key findings from the Ad Council’s research report “Coping with COVID-19,″ which is an analysis of shifts in public perceptions among various demographics amidst the pandemic. New data from the Ad Council surveys are available here:

  • Coping in the time of covid-19: As the world comes to grips with the novel coronavirus pandemic, new research identifies what Americans truly need, feel and fear as the global health crisis rages on.
  • The differences among us: As the global pandemic continues, American sentiment and needs differ between age and socioeconomic groups.
  • Fighting lockdown fatigue: Faced with another week of staying safe at home, Americans are seeking relief from the pandemic news cycle.
  • Bridging divides: Data shows community disparities in the effects of covid-19, and unity is more important than ever.

The Post has also produced custom advertising assets for Ad Council that will run in the paper’s print edition and other publications.