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MarTech Today: How the Washington Post’s digital platform has evolved into a DX machine

MarTech Today took a deeper look at Arc Publishing, writing that “[w]hat started as a home grown publishing platform has become an impressive piece of martech with content, experience and commerce all built in.”

From the story:

The Arc Publishing platform goes beyond simple website redesigns and content enhancements. The ongoing development of their platform over the past five years to meet consumer demand, from both media and enterprise clients like British Petroleum (BP) has been key to driving revenue and expanding their client roster...
Arc Publishing is also buoyed by integrations with Amazon Warehouse Services (Amazon owner, billionaire Jeff Bezos, owns The Post), Akamai Technologies cloud services and Catchpoint’s customer experience modeling...
“We kept having to continue to invest to keep at pace, and we couldn’t afford to keep up with technology,” said Dallas Morning News Chief Product Officer Mike Orren. “The implementation of Arc’s platform saved us three years in terms of road map.”
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