Fariña began consulting with the Live team this summer as it ramped up virtual events, which now number over 130. Despite the pandemic, Washington Post Live has significantly built its sponsorships business projecting to be up 30 percent in revenue year over year.
“Washington Post Live has the unique ability to examine of-the-moment topics like race in America and coronavirus recovery efforts, as well as dive deep into subjects such as technology, politics, education, and more. On a daily basis, and often multiple times a day, these newsworthy programs are reaching around 250,000 viewers–a highly informed audience that brands want to engage,” said Kris Coratti, General Manager, Washington Post Live. “We’re excited to have Marisa bring this value and a strategic vision to brands. With an understanding of client’s objectives and creative drive, her expertise will be a great asset to our team and our business.”
Prior to joining Washington Post Live, Fariña served as the CRO and VP of Strategic Partnerships for Tina Brown Live Media where she spearheaded business strategy and partnerships for Women in the World summits and salons presented domestically and internationally. She also spent 18 years at Time Out North America, including serving as EVP/Group Publisher. While there, she was named a recipient of Folio Magazine’s 30 Under 30 award. Fariña is also a board member at Brooklyn Bridge Park Conservancy and Horizons, and is the co-founder of TEDxEast.