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Zeus Technology named to AdExchanger’s 2021 Programmatic Power Players list


Zeus Technology, The Washington Post’s industry-leading revenue architecture and rendering framework for publishers, has been named to AdExchanger’s 2021 Programmatic Power Players list, recognizing the fast-growing ad technology business as one of the top strategic partners in the media industry. Since its launch in 2019, Zeus has built tremendous momentum among publishers with more than 125 customers, including the Seattle Times, McClatchy and the Dallas Morning News, and has driven a 77% average boost in viewability.

“We are incredibly honored to have Zeus included on this list and we know that it reflects both the success we’ve helped enable for our customers as well as our role as a true partner in helping them achieve their business goals,” said Joy Robins, CRO of The Washington Post. “The future for Zeus is bright as we look ahead at launching our buy-side Zeus Prime network which will add ever greater value to the industry, connecting brands with premium, highly performant inventory across trusted publishers at scale.”

AdExchanger’s Programmatic Power Players were chosen from hundreds of submissions received from across the world and evaluated by editors based on the strength and breadth of each business’s offerings, documented case studies and client references. See the full list.