The Washington Post Creative Group and Discover’s “Seize the Daylight” program was named to Pressboard’s ‘Top 100 Branded Content Partnerships of 2021.’ The program highlighted ways to celebrate and maximize the newfound sunlight following Daylight Savings Time by helping users create their own itinerary from a selection of optimistic activities such as meditating, planning a vacation or playing with pets.

Pressboard broke out this year’s winners based on various aspects that make a branded content piece exceptional, including production value, originality, audience value, partnership fit and performance. The “Seize the Daylight” program was included in the top 10 branded content partnerships in the “Audience Value” category.

The full list of recognized partnerships can be found here.