Former Digiday journalist to oversee native content strategy across Post platforms–The Washington Post today announced that Josh Sternberg is joining its Brand Studio as Content Strategist where he will guide the development of multiplatform branded content concepts tailored for The Post’s unique audience of opinion leaders and decision makers. Based in The Post’s New York office, he will also oversee a network of writers, producers, videographers, and interactive graphic designers to ensure The Post’s Brand Studio delivers exciting and engaging branded content solutions.
“Josh’s work at Digiday, both on the editorial and on the business side, gives him a unique understanding of how to create dynamic and compelling stories that grab readers’ attention and captivate them all the way until the end,” said Kevin Gentzel, Chief Revenue Officer at The Washington Post. “Having a dedicated journalist embedded with our design and engineering teams in New York is part of our continued investment in branded content, one of the fastest-growing areas of our business.”
“I’m grateful to Digiday for giving me the opportunity to learn how the media industry truly operates,” said Sternberg. “I’m pretty excited, and exceptionally humbled, to take what I’ve learned about the industry and help The Post with its native products.”
Sternberg brings a strong background in storytelling and communications to his role at The Post. He previously worked at the digital advertising industry website Digiday where he served as a reporter covering the publishing industry and most recently as a senior editor for the Digiday Content Studio. Prior to this, Sternberg headed up his own communications company, Sternberg Strategic Communications.
For more than two years, The Post’s Brand Studio has created native content for leading brands. Articles are featured in The Post’s interactive long-form story template, complete with video and graphics. For more information, visit WP BrandConnect or follow the team on Twitter and Facebook.